BeYou is built by a group of friends with decades of experience in sitting. We sit in an office, we sit working from home, we sit down to relax, we sit while eating. But despite our years of experience, we suck at it.

So we started to notice how our friends, family and co-workers behave when sitting.

Jennifer is a fidgeter, always looking for the next (weird) spot she can sit in. David is the super focused type that converts into a statue for hours, then struggles to un-stiff himself (easier said than done!). Kate can only sit cross legged, so she always ends up sitting on the floor. Macey is a yoga addict who does yoga poses day and night. Mark randomly squats cause that’s what feels comfortable to him. And Phil’s just using every possible moment to chill, he sleeps anytime, anywhezzzzzzzzzzz.

Special thanks go to our tribe of early beta-testers for the BeYou Chair: Jen, Macey, Kate, Mark, Phil, Alexandra, Maria.





Taking an idea and bringing it to life is a complex process and we’ve learned so much about it in the past year. We know there might always be challenges when creating a new product, but we’ve done our best to minimise them.

The suppliers and factories we are working with have dozens of years of experience. We’ve already iterated 9 versions of the BeYou chair and we’ve been using & loving 5 fully functional prototypes for the past few months.

We’re bringing BeYou to Kickstarter because we are confident that we can deliver on the project to all our backers.

The only challenge is bringing BeYou to a larger audience, which is where you come in. Because of your support here on Kickstarter, we can be sure that you’ll always be free to… be you.

Global shipping and logistics is mind-boggling, which is why we enlist experts to help with that. Because BeYou is a fairly large item, we’ve opted for sea freight in bulk to different hubs around the world, which is more environmentally friendly than air shipping.

That also means we can only use certain carriers, which comes with its own unpredictable challenges, but we’ll do our best to go through this process hiccup-free.

Sometimes, despite everyone doing everything perfectly, stuff happens. Snow storms, hurricanes, materials getting stuck in customs or factories losing electricity for a day.

We’ve done our best to account for any unforeseen challenges and we’ve set a conservative timeline.

In all honesty, anything can happen. We might discover we’re all living in a simulation game tomorrow and such a thing might slow down the delivery of your BeYou =)

But no matter what happens, we promise we’ll always be honest and transparent with you and we’ll always keep you up to date with our progress post-campaign.

Whatever comes our way, we’ll get through it together.